Over the past few years Tel Aviv has developed one of the world’s leading and important innovation hubs. There are currently over 1200 high tech companies in the city, from foreign multinationals to startups in their initial stages. The magnitude of the tech activities in the city has won the city international recognition including broad media coverage as well as top positions in international rankings. The city was recently included amongst the top three finalists in the Wall Street Journal’s most innovative city competition. In addition the city was ranked 5th as the best place in the world to startup by Startup Genome. Despite all the above, it seems that many of the city’s citizens are unaware of the city’s importance in the global innovation scene. The Open Startup event aims to expose the general public to the city’s unique strengths by inviting them to visit dozens of startups throughout the city and meet the people, hear the ideas and see the hard work that goes on behind the scenes of this great industry.